FMCG (Fast Moving Consumer Goods) are the products that are consumed rapidly. The list of FMCG includes non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs and other consumables items.
These products usually have a shorter shelf life. Packaging is a critical part for FMCG products. For logistics and distribution of products, the secondary and tertiary packaging should be effective.
Packaging in FMCG industry cannot be undermined, it has become more important than ever in today’s scenario. The increasing slit-throat competition and consumer awareness are what penetrating the marketers with a matchless challenge i.e. innovation in packaging. Any product no matter if it is favorite amongst the consumers, it will lose its fizz if the packaging doesn’t keep pace with time. Packaging plays a pivotal communication bridge between consumers and brand owners.