What's the most convenient way to package, stock, and display your products? These questions define shelf-ready packaging.
Shelf-ready packaging, also known as retail-ready packaging, and referred to by manufacturers as point-of-purchase packaging or counter top displays, makes it easier for retailers to get your products on shelves and into the hands of customers sooner. It comes in multiple forms, depending on intended retail. Corrugated boxes fit well for large retailers while folding cartons populate grocery stores and smaller shops.
You’ll find shelf-ready packaging mostly in the food, beverage, and confectionery industries in the spirit of grab-and-go shopping, but you also see it utilized for some beauty and over-the-counter (OTC) pharmaceutical products.